Coventry, CV6 6GE
ANNUAL FOOTFALL OF 9,360,000
Located at the Gateway to Coventry on the A444 (on the approach to the M6 at Junction 2), the Ricoh Arena is a multi-function facility and home to Coventry City FC and Wasps RFC. On the busiest route into the city, commuters must pass by this large format roadside digital advertising screen to visit Coventry and to access events at the Ricoh Arena. Boasting high impact presence directly in front of the Ricoh Arena, Gateway to Coventry targets a high volume, captive audience to provide unparalleled reach and unique marketing opportunity. Delivering over 300k audience advert impacts every fortnight, Gateway to Coventry enables all campaigns to truly engage with a well defined target market in order to maximise brand awareness, advertising impact and high levels of retention.